Club Update

Club Update

As the club continues to make changes, one of the things we would like to do is put out more regular updates on what’s going on at the club in order to be as transparent as possible.

The goal is to provide a status update at least once a month on how things are progressing off the pitch for supporters to be kept in the loop behind the scenes.


On the Pitch

We are very pleased with the squad that we have assembled to date and think that we have some extremely talented footballers on our hands.

Outside of some poor luck with major injuries, Paul Ogden has done a great job assembling a squad that doesn’t seem to have any major weaknesses.

Everyone has come in and contributed and handled themselves well. The attitude and commitment of the group has improved immensely with the new playing style and the belief is there that with some strengthening, this team could do something special.

A couple of notes:

  1. We expect to make a decision on the manager in the next 72 hrs.
  1. Paul Ogden has not left the club. That was a gross exaggeration by someone not within the football club. I spoke with Paul last week on two occasions about his plans for developing the squad and who he will be watching the next couple of weeks.
  1. Adi Yussuf did not quit on the team on Saturday. He has been playing through quite a bit of hamstring tightness which was a result of a limited pre-season. He was putting it all on the line to put on the shirt but unfortunately he has reached the limit of that exertion. He probably needs a couple weeks of rehab to get himself 100% fit and raring to go again.
  1. We expect to have several new faces come through the door over the next two weeks, as we look to bolster an injury decimated squad. The additions will likely be a front line striker, a physical midfielder and a versatile defender, depending on the status of Moussa and Jack who both picked up injuries on Saturday.
  1. We are also looking to add a seasoned Strength and Conditioning coach, something we have lacked since taking over the club. This is a critical role in football today and one that should produce immediate results in tracking player fitness and improving it throughout the season.


Off the Pitch

Work continues to make developments and additions off the pitch to improve the professionalism and culture of the club.

Though an often overlooked position, I can say that Louise, our new receptionist, has made an immediate impact and has done an excellent job so far.

As many of you will have seen we have developed our social media presence over the last few months with our channels now more popular than ever. Social media will be a key tool for us to keep communication lines open going forward so make sure you have ‘liked’ or ‘followed’ us!

We are also looking at several work experience candidates to help as well, through our relationship with UCFB.

One recruit would be focused on marketing, both in terms of product definition, as well as match day promotions which is an area we know we need to improve on.

Another would be in the finance area, where they can look at cash flow modelling and financial projections which would help identify when and where funds can be freed up for more squad improvement as we progress through the season.



We have two major development projects ongoing at the moment in the shape of a new website and Cross Bar End of the ground.

We have finished the design phase for the new website, which I think will make a tremendous impact on our digital presence, as well as give the club an opportunity to generate significant revenue online. The new website will enable us to introduce an online shop and give us the ability to further develop our online ticket sales, hospitality and facilities bookings.

On the Cross Bar End, I have received the first of the drawings and they look very good. There will be follow up meetings with architects in the coming weeks to discuss what accommodations need to be included, and how that might affect the budget. I hope to be able to share some pictures of how both projects are proceeding shortly.


Going Forward

The next 60 days will determine how much we, all of us, want a Football League team. We are continuing to push to get the systems and processes in place to make the first team successful, but that cannot happen without your continued support.

We have bought a lot of success up to this point, but to get to the next level, we now have to build for it, which works best when the fans and the club come together.

As always, you know where to find me if you have questions or concerns, and I am always happy to answer them. Don’t let bitterness brew in the confines of the rumour mill.

I and everyone at the club will try to be more communicative so that you can see the good work that everyone is doing to bring success to Barrow AFC, even though it isn’t always visible.


Andrew Casson

Managing Director